When you get an idea, sometimes it’s hard to explain it to other people.
That’s a problem.
How will anyone know how to build what they don’t understand?
How will your users know they want to download the app in the first place?
Problem.
Thankfully, there’s a quick & easy solution for that. Your tagline.
A tagline is a super short, one sentence explainer of your idea.
For example, if we were to tagline Start Up My App (our premium course launching on Monday,) we’d say something like:
Premium course that teaches students how to plan their app and get it built without wasting time learning to code.
Yes, it does more than that… It’ll help you build a remote team, find the right people to reliably get it done, get the app released into the app stores and actually turn it into a business if you want.
But how can you explain all of that quickly and easily for someone in the first pass?
You can’t. That’s why you need a tagline.
And this can be a simple thing too. Here’s something I see all the time in the startup world: The (something I know) for (problem I solve.)
Using Start Up My App again, a tagline could be: Netflix for App CEO teachings.
See what we did there? Everyone knows what Netflix is: Media on demand. The course is media that teaches you to be an App CEO. Got it.
So now that you see how important a tagline is, what’s yours?